OK, so you’re a label reader!
Great, so are we! That’s why we created BRÖÖ. We’re proud to use the cleanest ingredients, so we’ve given you a “plain-English” glossary of them. We always try to meet the highest standards of our partners in the natural market, even though this means using “better- for-you” premium ingredients that cost up to three times more! Why? Because as a small, indie company, we don’t to answer to anyone but ourselves. We want what you want — great hair, without the chemical hangover!
Sarah & Brad
Aloe Barbadensis Leaf Juice: A gel that’s extracted from leaves of the aloe vera plant. It is an amazing moisturizer and emollient, having historically been used to treat burns and wounds, and to reduce inflammation
Beer: Made from Barley and Hops. Full of B vitamins and minerals, including natural silicon (not synthetic silicone), the building block for healthy skin and hair. Great for nourishing and conditioning hair, and soothing skin. Rich in protein, beer forms a protective, moisturizing layer on dry, damaged cuticles, for smooth, shiny hair
Behentrimonium Chloride: A quaternary ammonium salt used for hair conditioning and detangling
Butyrospermum Parkii (Shea) Butter: moisturizing, emollient fat that’s derived from the karate fruit that grows on the shea tree in Africa
Caffeine: A powerful antioxidant, caffeine penetrates the hair follicle to strengthen and stimulate the hair root Capryloyl Glycerin/Sebacic Acid Copolymer: Caprylic acid and glycerin, both derived from coconut oil, blended with sebacic acid, which is derived from castor oil. Maintains moisture, fights frizz and gives weightless gloss to hair
Cetyl Alcohol: A conditioner derived from coconut oil and/or palm kernel oil. The palm kernel oil is GMO Free, food grade/kosher+HALAL (also widely accepted as ‘allergen free’), and is grown and harvested strictly to code of Round Table on Sustainable Palm Oil.
Citric Acid: Food-grade preservative. Natural acid found in fruits. Also helps balance the pH-level of our shampoos, conditioners and body washes
Cocamidopropyl Betaine: Gentle foaming agent, derived from coconut oil. It cleans without stripping or drying
Coco-Glucoside: Surfactant (cleanser) derived from corn
Diheptyl Succinate: An alcohol derived from castor oil, combined with a bio-succinic acid derived from non-GMO wheat
Fragrance: Our scents are 100% natural, and phthalate-free
Glycerin: Humectant derived from vegetable oil. Conditions hair and skin, stabilizing moisture levels
Glyceryl Oleate: A softening emollient derived from coconut oil.
Guar Hydroxypropyltrimonium Chloride: Conditioner derived from natural guar beans. It enhances the conditioning proteins in the beer
Hydrolyzed Barley Protein: Barley protein, from the barley grain, that has been partially converted to water through hydrolysis, to blend easily. Thickens the hair shaft
Hydroxypropyl Guar: Derived from guar beans, it conditions the hair, while helping thicken our conditioner
Mentha Piperita (Peppermint) Oil: Essential oil derived from the leaves of the mentha piperita plant. The scent awakens the senses, and is known to increase alertness
Menthol: Menthol crystals have a powerful peppermint aroma. When applied to the scalp, the ingredient gives a wonderful cooling sensation
Olea Europaea (Olive) Oil: Extracted from the fruit of the olive tree. Conditions and softens hair
Potassium Sorbate: Food-grade preservative, derived from a potassium salt of sorbic acid. It keeps yucky stuff from growing in our products
Prunus Amygdalus Dulcis (Sweet Almond) Oil: Protein-and-vitamin-rich oil that’s expressed from almond seeds. Is an intensely nourishing emollient
Shea Butteramidopropyl Betaine: Gentle foaming agent based on shea butter and including unsaponifiable shea butter components for mildness
Sodium Benzoate: Food-grade preservative derived from a sodium salt of benzoic acid. It keeps yucky stuff from growing in our products
Sodium Cocoyl Isethionate: Gentle foaming agent, derived from coconut oil. It cleans and conditions hair and skin without stripping or drying
Sodium Lauroyl Sarcosinate: Gentle cleanser, derived from coconut oil. It cleans away oil and dirt, without stripping or drying
Tocopheryl Acetate: This antioxidant vitamin E is synthesized to fight free radicals, while moisturizing the hair
Xanthan Gum: This sugar polymer helps thicken our shampoo, while increasing the lather