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You Can Now Shop For Beer In The Shampoo Aisle

Using beer as a hair rinse isn't a revolutionary idea in the world of beauty. In fact, here at R29, we've already tested the benefits of dumping beer on your head and found that the malt and yeast create a mane that's strong, shiny, and voluminous. So, imagine our...

When Shampoo And Beer Come Together: BRÖÖ!

When I discovered a beauty brand that made all of their shampoos and body washes with beer, I was like “Wait…" TYNAN SINKS APR 29, 2014 I love beauty and I love beer. I live in Madison, Wisconsin, home of cheese and beer. Trouble is, I’m lactose intolerant, so I’m...

An Unexpected Source Of Innovation: Asheville, North Carolina

By Kimberley Sirk Innovation can crop up where and how you least expect it. In our series “An Unexpected Source of Innovation,” we will visit some of America’s little-known hubs of technological creativity! Perhaps best known as a craft beer and independent restaurant...

BRÖÖ Takes Beer “Saloon to Salon” with Shampoo

An Asheville couple taps into the local creative industry with a beer shampoo line, BRÖÖ. What other beauty company bottles shampoo in a six-pack? Katie Quine When lawyers-turned-entrepreneurs Brad and Sarah Pearsall moved to Asheville, they knew they wanted to start...

A Beer For Your Hair

Bröö Shampoos and Conditioners Pale ale or porter? You know which brew your palate prefers, but how about your hair? Beyond cold, crisp refreshment, a handcrafted beer can score you shiny, healthy-looking locks. That's because its main ingredients – barley, hops, and...

The 20 Best (Truly) Natural Shampoos and Conditioners

Natural shampoos and conditioners have come a long way from the runny, earthy-smelling, tough-to-rinse-out substances that they used to be. Formulators have found innovative ways to use plant-derived ingredients in place of harsh sulfates, formaldehyde-emitting...

Should Your Shampoo Have Beer in It?

A beer rinse for shiny hair has long been an old wives' tale, but now a few brands are taking the idea seriously. Carlsberg, in collaboration with cosmetic company Urtegaarden, wants you to shower with their Beer Beauty shampoo, conditioner, and body wash — all of...