OK, so you’re a label reader!
Great, so are we! That’s why we created BRÖÖ. We’re proud to use the cleanest ingredients, so we’ve given you a “plain-English” glossary of them. We always try to meet the highest standards of our partners in the natural market, even though this means using “better- for-you” premium ingredients that cost up to three times more! Why? Because as a small, Indie company, we don’t have to answer to anyone but ourselves. We want what you want — great hair, without the chemical hangover!
Sarah & Brad, Founders
Here’s a list of ingredients we’ve used to make awesome stuff for you!
Of course, we’re providing this information for educational purposes only and it is not intended to be used to treat any health conditions. You should always get medical advice from your physician. Thanks!
Aloe Barbadensis Leaf Juice: A gel that’s extracted from leaves of the aloe vera plant. It is an amazing moisturizer and emollient, having historically been used to treat burns and wounds, and to reduce inflammation.
Arginine HCl: This amino acid mimics the composition of human keratin and is widely known to help reinforce and strengthen hair fibers.
Beer: Made from Barley and Hops. Full of B vitamins and minerals, including natural silicon (not synthetic silicone), the building block for healthy skin and hair. Great for nourishing and conditioning hair, and soothing skin. Rich in protein, beer forms a protective, moisturizing layer on dry, damaged cuticles, for smooth, shiny hair.
Behentrimonium Chloride: A quaternary ammonium salt used for hair conditioning and detangling.
Butyrospermum Parkii (Shea) Butter: moisturizing, emollient fat that’s derived from the karate fruit that grows on the shea tree in Africa.
Caffeine: A powerful antioxidant, caffeine penetrates the hair follicle to strengthen and stimulate the hair root.
Caprylic/Capric Triglyceride: Derived as a specific fraction of the fatty acids in coconut oil, it's great at retaining moisture and conditioning all hair types.
Capryloyl Glycerin/Sebacic Acid Copolymer: Caprylic acid and glycerin, both derived from coconut oil, blended with sebacic acid, which is derived from castor oil. Maintains moisture, fights frizz and gives weightless gloss to hair.
Cetearyl Alcohol: Derived from coconut and palm oils, it's a combination of the two fatty alcohols cetyl alcohol and stearyl alcohol, and it is an moisturizer and hair softener.
Cetyl Alcohol: A conditioner derived from coconut oil and/or palm kernel oil. The palm kernel oil is GMO Free, food grade/kosher+HALAL (also widely accepted as ‘allergen free’), and is grown and harvested strictly to code of Round Table on Sustainable Palm Oil.
Cetyl Hydroxycellulose: This blend of cetyl alcohol and hydroxyethylcellulose is an excellent thickener and helps hold our shampoos together.
Citric Acid: Food-grade preservative. Natural acid found in fruits. Also helps balance the pH-level of our shampoos, conditioners and body washes.
Cocamidopropyl Betaine: Gentle foaming agent, derived from coconut oil. It cleans without stripping or drying.
Coco-Glucoside: Surfactant (cleanser) derived from corn.
Cocos Nucifera (Coconut) Oil: Derived from the rich, white meat of the coconut, this high-fatty acid oil is an excellent moisturizer and softener for all hair types.
Diheptyl Succinate: An alcohol derived from castor oil, combined with a bio-succinic acid derived from non-GMO wheat.
Fragrance: Our scents are 100% natural, and phthalate-free.
Glycerin: Humectant derived from vegetable oil. Conditions hair and skin, stabilizing moisture levels.
Glyceryl Oleate: A softening emollient derived from coconut oil.
Glyceryl Stearate SE: Derived from glycerin and stearic acid, it has both surfactant action (gentle cleaning) and emulsifying action (keeps everything blended) in our shampoos.
Guar Hydroxypropyltrimonium Chloride: Conditioner derived from natural guar beans. It enhances the conditioning proteins in the beer.
Hydrolyzed Barley Protein: Barley protein, from the barley grain, that has been partially converted to water through hydrolysis, to blend easily. Thickens the hair shaft.
Hydroxypropyl Guar: Derived from guar beans, it conditions the hair, while helping thicken our conditioner.
Mentha Piperita (Peppermint) Oil: Essential oil derived from the leaves of the mentha piperita plant. The scent awakens the senses, and is known to increase alertness.
Menthol: Menthol crystals have a powerful peppermint aroma. When applied to the scalp, the ingredient gives a wonderful cooling sensation.
Olea Europaea (Olive) Fruit Oil: Derived from pressing the ripe fruit of the olive tree, it's rich in Omega-6 fatty acids, to moisturize and soften all hair types.
Polysorbate 60: Derived from sugar alcohols, this oil-like liquid helps our conditioners hold together as an emulsion.
Potassium Sorbate: Food-grade preservative, derived from a potassium salt of sorbic acid. It keeps yucky stuff from growing in our products.
Prunus Amygdalus Dulcis (Sweet Almond) Oil: Protein-and-vitamin-rich oil that’s expressed from almond seeds. Is an intensely nourishing emollient
Serine: This amino acid mimics the composition of human keratin, and delivers conditioning benefits to the hair.
Shea Butteramidopropyl Betaine: Gentle foaming agent based on shea butter and including unsaponifiable shea butter components for mildness.
Simmondsia Chineses (Jojoba) Seed Oil: Derived from pressing the seeds of the jojoba plant, this oil is made of 97% straight chain fatty acids, making it almost identical to human sebum and a great conditioner.
Sodium Benzoate: Food-grade preservative derived from a sodium salt of benzoic acid. It keeps yucky stuff from growing in our products.
Sodium Cocoyl Isethionate: Gentle foaming agent, derived from coconut oil. It cleans and conditions hair and skin without stripping or drying.
Sodium Hydroxide: Derived from salt water, this base is used in our shampoos, at low levels, to adjust the pH level, so the product is most effective for your hair.
Sodium Lauroyl Methyl Isethionate: This gentle, water-soluble, sulfate-free cleanser is derived from coconut oil.
Sodium Lauroyl Sarcosinate: Gentle cleanser, derived from coconut oil. It cleans away oil and dirt, without stripping or drying.
Sodium Methyl Oleoyl Taurate: This mild surfactant is a great foam builder for shampoo, and is a salt derived from coconut fatty acid.
Sodium Phytate: This sodium salt derived from phytic acid, found in corn, helps make fine bubbles in our shampoos.
Soy Amino Acids: Soy beans contain every amino acid necessary for human function. Wow! Soy amino acids are isolated from soy bean protein, and work to strengthen hair fibers.
Stearalkonium Chloride: Derived from stearic acid, a plant-sourced fatty acid, it is a great anti-static agent for the hair.
Threonine: This amino acid mimics the composition of human keratin, and helps maintain protein balance, for strength and vitality.
Tocopheryl Acetate: This antioxidant vitamin E is synthesized to fight free radicals, while moisturizing the hair.
Wheat Amino Acids: Derived from the protein in the wheat grain, their small molecular size allows them to penetrate the hair shaft to repair and protect the keratin within.
Xanthan Gum: This sugar polymer helps thicken our shampoo, while increasing the lather.